[ WILDERNESS X LULULEMON, CAPSULE COLLECTION ]
Creative Direction
Identity
CREATIVE DIRECTORS - Steve Dubbeldam - Justin Bauer
ARTWORK - Justin Bauer
APPAREL DESIGN - LULULEMON TEAM
Lululemon wanted more ‘rough outdoor’ and Wilderness wanted more ‘breezy, athletic’. We connected A to B with a durable capsule collection.
LIMITED WILDERNESS APPAREL CAPSULE COLLECTION WITH LULULEMON
