[ DOORDASH, ‘BAGGY’ CHARACTER ]

Creation

Illustration

Identity

BY - Justin Bauer

DoorDash DashMart needed a friendly neighbor to say ‘Hi neighbor!’, so Baggy was born!

BAGGY IS A CHARACTER (AND MASCOT) CREATED FOR THE DOORDASH DASHMART BRAND. THEY WERE CREATED AS PART OF A DASHMART BRAND IDENTITY OVERHAUL AND SERVED AS A WAY IN TO THE VOICE AND PERSONALITY OF DASHMART’S BRAND NEW IDENTITY!

door dash dash mart identity branding logo corporate branding
doordash dash mart baggy cartoon illustration identity branding mascot

FRIENDLY BAGGY

doordash dash mart baggy plush cartoon illustration identity branding mascot
doordash dash mart baggy cartoon illustration identity branding mascot

RESORT BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

MISCHIEVOUS BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

EARTH-DAY BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

HALLOWEEN BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

GHOSTLY BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

SUPERBOWL BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

FALL BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

BAG-TO-SCHOOL BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

CHEF GORDON BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

DATE BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

AIR BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

THIRST BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

SUMMER BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

SKATE BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

CAN’T TAKE ANOTHER ZOOM CALL BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

SHOPPY BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

CARTY AND BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

THANKFUL BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

SPRING BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

BAGGY-Q

doordash dash mart baggy cartoon illustration identity branding mascot

DREAMING BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

WORKSHOP BAGGY

doordash dash mart baggy cartoon illustration identity branding mascot

I LOVE U BAGGY

doordash dash mart baggy cartoon illustration eyes
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