[ DUEN ORGANIC TEQUILA BRAND ]
Brand Design
Art Direction
Creative Direction
Identity
Social Strategy
Consumer Strategy
BY - Justin Bauer
Consumer & Brand Strategy - Alexandria Krohn
We had one brief: create a tequila centered around ‘mindful’ consumers. We made it organic, picked the right audience, and created a world for them to relax in.
This is a large project with many moving parts, consumer strategy, bottle design, packaging, social strategy, really the list goes on and on, but we can’t wait to show you!