[ ROW DTLA, IDENTITY REFRESH ]
Brand Identity
Brand Standards
E-Commerce Design
Campaign
Packaging
BY - Justin Bauer
WITH - WEEKDAY STUDIO
We helped RowDTLA shoppers find their way, we connected them both on-the-ground and online.
ROW DTLA ALREADY HAD THEIR CORE IDENTITY, BUT THEY NEEDED AN EVOLUTION THAT COVERED BOTH DIGITAL AND ON-SITE BRAND PRESENCE. WE DEVELOPED AN IDENTITY DESIGN SYSTEM AND FUNCTIONAL TOOL-KIT FOR ANY DESIGNER OR CREATOR WORKING WITH THE ROW DTLA.
THE COLOR PALETTE WE DECIDED UPON MIXED CLASSIC LA SUNSET WITH TONAL CONCRETE SEEN ALL AROUND THE ROW DTLA.
IN 2020 WE CREATED TEMPORARY DECALS AND WINDOW INSTRUCTIONS PLACED IN KEY SPACES, OR AS WAYFINDING ELEMENTS PLACED AROUND THE ROW.
OUR IDENTITY SYSTEM NEEDED TO WORK IN BIG MOMENTS AT THE ROW, BUT ALSO THROUGH EMAIL COMMUNICATIONS AND WEB ADVERTIZING.
