[ DOOR DASH X SHAKE SHACK, EAT CUTE ]
CAMPAIGN AND DATING APP
Design Direction
Creative Direction
Campaign Roll-Out
Application Design
Brand Identity
DESIGN AND CREATIVE DIRECTOR _ Justin Bauer
CREATIVE DIRECTOR - Chris Allick
ANIMATION - DREW RUSSELL
KEY DESIGNER - Sarah Saltonstall
EXECUTIVE CREATIVE DIRECTOR - Mariota Essery
Rather than just run a typical ‘new product’ campaign. We made something for DoorDash + Shake Shack that sparked the user’s core social instincts: dating and eating.
DOORDASH AND SHAKE SHACK ARE IN LOVE! IT’S TRUE. SO WE MADE A DATING APP FOR ME AND YOU. IN THIS APP YOU COULD SET UP YOUR PROFILE, MEET OTHER SPICY LOVERS, AND GET A FREE SANDWICH. THAT’S IT, AND REALLY, ISN’T THAT WHAT LIFE’S ALL ABOUT?
