We created a vibrant visual brand that mirrored the energy of Superbloom’s services.

SUPERBLOOM IS AN INDEPENDENT MODERN MEDIA CONTENT AND PRODUCTION COMPANY. THEY NEEDED A MODERN AND EXCITING IDENTITY FOR THEIR BRAND. ONE THAT COULD SHOWCASE A VARIETY OF SERVICES RANGING FROM PRODUCTION TO BRANDED CONTENT TO SOCIAL PRESENCE.

THE MARK FEELS LIKE A FRAME AND A BLOOM AT THE SAME TIME. THE SHAPES IMPLY AN INTERACTION EVEN WHEN STILL. TWO KEY BRAND COMPONENTS ARE ‘SOCIAL’ AND ‘FILM MEDIA’. THESE TWO SHAPES SUBTLY CONNECT BACK TO THOSE KEY ATTRIBUTES.

AT LAUNCH, ANY BRAND WILL LIKELY HAVE MANY MATERIALS, SLOGANS, AND VISUAL ELEMENTS IN THEIR ECOSYSTEM TO WORK WITH. WE DESIGNED THE SUPERBLOOM LOGO MARK TO COMMUNICATE BIG AND BRIGHT ON IT’S OWN. THE VIBRANT LOGO MARK ALLOWS SUPERBLOOM TO EASILY EXPERIMENT AND PLAY WITH THE SCALE OF THEIR BRAND MARKS.