[ HALF NOISE, CITY TALK ALBUM ]
Consultation
Creative Direction
Design & Packaging
Brand Identity
Campaign
BY - Justin Bauer
CONCEPT & CREATION - Zac Farro & Justin Bauer
PHOTOGRAPHY - Zachary Gray
ADDITIONAL PHOTOGRAPHY - Runlong Peter Dong
STYLING - Runlong Peter Dong
BTS VIDEO - Daniel McNeill
Zac wanted to show a new side. He’d never been on the cover of a Half Noise album before, so we created big, bold visuals to reflect new sentiments of the city.
ZAC FARRO IS 1 OF 3 IN PARAMORE, HE WAS ON TOUR WITH PARAMORE DURING THE CREATION OF THIS PROJECT SO WE STAGED A SERIES OF CASUAL CHATS ABOUT HIS UPCOMING EP. THROUGH THOSE THIS EVOLVED FROM A SMALL EP TO A MORE SIGNIFICANT ENTIRE ALBUM. ZAC IS A HILARIOUS AND SERIOUS PERSON AND I WANTED THE AUDIENCE TO KNOW THAT FROM JUST SEEING THE COVER. WE EVENTUALLY LOCKED INTO ‘CITY TALK’ AS THE CONCEPT AND EVERYTHING FELL INTO PLACE. LATER, WE PUT A TEAM TOGETHER TO SHOOT A COVER THAT FELT TALLER THAN A SKYSCRAPER. FROM THERE, THE SHOOT AND PRESS PHOTOS CAME TOGETHER WITH EASE.
Photo - Zachary Gray
WE CAME VERY CLOSE TO MAKING BOTH OF THESE BUMPER STICKERS, BUT ‘THERE GOES MY BABY’ WAS THE RIGHT FIT FOR THE LIMITED EDITION FAN PACKAGE!
SHOW POSTERS AND SOCIAL MATERIALS FOR TOURING THIS ALBUM EXPANDED ON THE ‘CHEEKY YET SERIOUS’ VIBE.
[ BTS ]
GETTING THE SHOT, CITY TALKING.
THIS IS THE FIRST FONT EXPLORATION FOR CITY TALK, IT CRACKED THE ‘FAUX CORNER SHOP CITY POP’ FEEL OPEN AND KICKED-OFF THE REST OF THE DESIGN PROCESS.
