[ELKE, MY SWEETHEART,SINGLE COVER]
Creative Direction
Photoshoot Services
Design
BY - Justin Bauer
CONCEPT - Kayla Graninger & Justin Bauer
CREATIVE DIRECTOR - Justin Bauer
PHOTOGRAPHY - Zachary Gray
We helped Elke realize her vision, and evolve her artist aesthetic.
WE’VE DEVELOPED PHOTOSHOOTS, IDENTITY, ILLUSTRATIONS AND MORE TO SHAPE ELKE’S IDENTITY AS A MUSICIAN. THIS PROCESS HAS BEEN PARTICULARLY SPECIAL BECAUSE ELKE, HERSELF, IS AN AMAZING CREATIVE PARTNER, SHE BRINGS UNEXPECTED IDEAS TO THE TABLE, IS OPEN TO COLLABORATION BUT HAS A DEFINITIVE VISION. THIS PAGE COVERS DESIGN AND DIRECTION ACROSS SEVERAL ALBUM RELEASES ON CONGRATS RECORDS.
AS PART OF THE PROCESS FOR THIS PROJECT, KAYLA FOUND A PAIR OF HEART-SHAPED BERETS THAT WE’D BEEN IMAGINING. SHE THEN CREATED COLLAGE OF ITEMS, PHOTOGRAPHED THEM ON 35MM TO USE AS SUPPORT FOR THIS ICONIC COVER IMAGE. [ORIGINAL PHOTOGRAPHS BY KAYLA GRANINGER]
[ ELKE, IDENTITY ]
THIS ICON IS USED ACROSS ALL ELKE MATERIALS. IT’S MEANT TO SUPPORT AND BE A PLATFORM FROM ALBUM RELEASE TO RELEASE. IT’S ALSO MEANT TO BE AN ANCHORED PRESENCE WHEN ELKE NEEDS EXPLORE MORE EXPRESSIVE OR IMPULSIVE VISUALS.
A TINY VIDEO. This special low-res moment was captured by fan on the Paramore Tour.
[ MILK DIPPED CLOUD TEE ]
PHOTO BY - HAYLEY WILLIAMS
ART ELEMENTS BY - KAYLA GRANINGER
[ NO PAIN FOR US HERE, ALBUM COVER ]
Creative Direction
Design
CONCEPT BY KAYLA GRANINGER & JUSTIN BAUER & BREE MARIE FISH
PHOTOGRAPHY BY BREE MARIE FISH
