Posh is creating a better social space. We helped them re-brand their new vision for community experience both in app, and ‘in real life’.

POSH HAD JUST RECEIVED THEIR 22 MILLION SERIES-A FUNDING ROUND. AVANTE PIERCE AND ELI TAYLOR-LEMIRE WERE SHARING THE FUTURE OF POSH IN FORBES MAGAZINE, TECH CRUNCH AND OTHER REPUTABLE BUSINESS-GROWTH & TECH-FOCUS OUTLETS.

THEY SEE A FUTURE THAT PIVOTS BEYOND AN EVENT BASED BUSINESS, AND GROWS DEEPER INTO A TRULY CONNECTED COMMUNITY. IT WAS TIME TO BUILD A NEW BRAND FOR POSH THAT ALIGNED WITH THEIR GROWTH, AND MORE THAN THAT, THEIR VISION FOR A MORE SOCIALLY ENGAGED ‘IRL’ WORLD.

Avante Price and Eli Taylor-Lemire POSH founders Posh vip branding

The app that fuels your social life.

Posh Founders - Avante Price and Eli Taylor-Lemire

Posh is redefining the landscape of social interactions. Moving beyond event facilitation, it builds an ecosystem where real-world connections thrive. Above is the main mark. The negative shape is meant to imply focusing from the world outside to the world you’re searching for via Posh’s app experience.

Memphy DJ - Photo Matthew Yoscary

posh events branding identity wildposting wheat paste

Posh was created for community.

Clicking into the app you’ll find people and people-groups doing live in-person things. Find something that fits you, or something you’ve never done before, AKA 'Posh - Find your world’.

Watch a quick Instagram spot.

View this post on Instagram

A post shared by Posh (@posh.vip)

Peak and Pace founder Owen Akhibi Herrera on his run club, devoted to helping loneliness.

Watch a Youtube video.

Nick Cheo Chinatown Shuttle - When Posh puts on their own special events this is what they look like! - Directed by Dougan Khim

We developed several support marks for Posh to address various consumers. This mark was made for culture. It’s not a logo directly, it’s a graphic that works especially well on apparel and expressions in that vein.

Posh is a black & white brand, but …

People are colorful. In the sense of ‘social space’ we wanted to address the bookends of the social spectrum; socialites and the introverts that can’t quite commit to going out. Since Posh isn’t all nightlife, we needed to address that Posh was aiming to get us out of our shells.

Posh is a tech company, but a non-traditional one so it’s time for traditional tech-blue to die. And everyone knows gold is for VIP, we just wanted something more electric.