[ DOORDASH, DASHMART, IDENTITY ]
BRAND IDENTITY
Design Direction
Creative Direction
Campaign Roll-Outs
DESIGN AND CREATIVE DIRECTOR _ Justin Bauer
KEY DESIGNER - Amy Lee
KEY DESIGNER - Jamie Nichols
HEAD OF COPY - Rachel Dady
EXECUTIVE CREATIVE DIRECTOR - Mariota Essery
We created a faster, funner, way for DoorDash to reach it’s global consumers, literally.
DOORDASH HAS A SPECIAL DELIVERY SERVICE BRAND FOR GETTING GROCERIES TO YOUR DOOR FAST. THEY NEEDED A RE-BRAND DESIGN THAT NOT ONLY OVERHAULED VISUALS, BUT ONE THAT RE-THOUGHT DASH MART’S OFFERINGS FROM THE GROUND UP. THE IDENTITY NEEDED TO GO ON DIGITAL EXPRESSIONS, PRODUCTS, AS WELL AS 1400 BRICK-AND-MORTAR STORES AROUND THE GLOBE. IMAGES BELOW COVER A WIDE RANGE OF SERVICES AND SURFACES. THEY’RE JUST A SMALL SELECTION REPRESENTING THIS MULTI-DIMENSIONAL LAUNCH.
THE IDENTITY SYSTEM NEEDED TO COVER - GHOST KITCHENS, BRICK AND MORTAR SIGNAGE PROGRAM HITTING 3 DIFFERENT CONSUMER BEHAVIIORS, APP INTERACTION AND VISUALS, BRANDED PRODUCT, CAMPAIGN LAUNCHES, LIVE ACTIVATIONS, COURIER TEAM OUTFITS AND HOT BAGS, POP DISPLAYS AND STREET MARKETING, DIGITAL COMMUNICATIONS AND MUCH MORE!
before
after
HOW DO YOU CREATE COLORS FOR A BRAND WITH ALREADY ICONIC COLORS? YOU ADD KEY COLORS TO THAT BOTH HIGHLIGHT DASH MART AND CONNECT BACK TO OUR FAVORITE GROCERIES.
LOCAL, FRESH, AND RELIABLE IS PART OF THE BRAND PROMISE. WE CREATED A VALUE ADD STICKER MENTALITY FOR “ADDING” VALUE TO ALL COMMUNICATIONS FROM WILD-POSTINGS TO THE SHOPPING APP.
BAGGY WAS ALSO CREATED FOR VARIOUS COMMUNICATIONS TO POP UP AS A FRIENDLY FACE. SEE MORE BAGGY HERE!
ONE KEY ASPECT WAS TO ELEVATE THE DASHMART DELIVERY TEAM’S VISIBILITY ON THE STREET. WE DID THAT USING BRIGHT COLORS, WE ALSO PAIRED OUR CUSTOM PATTERNS AND BRANDED ELEMENTS WITH REFLECTIVE TAPE SO RIDER AND MESSAGE WILL GLOW ON THE STREET. THESE ARE PRESENTED HERE ON MAAP CYCLING APPAREL PRODUCTS. [Images copyright MAAP]
