[ PARAMORE, MERCHANDISE ]

Consultation

Apparel Design

Apparel Production

BY - Justin Bauer

PARAMORE WENT ON THE ROAD WITH THEIR GRAMMY AWARD WINNING ALBUM. THIS MERCH ALSO WENT ON TOUR! ALBUM LINK.

We are all Paramore. Hayley, Zac, and Taylor wanted some fresh-feeling product to amplify their upcoming tour and Grammy winning album.

PARAMORE NEEDED TOUR TEES AND A VARIETY OF MERCHANDISE FOR THEIR 2023 TOUR. WE WANTED TO CREATE GRAPHICS THAT PULLED FROM THEIR ACTUAL LIVES, CONNECTED TO THEIR NEWEST ALBUM ‘THIS IS WHY’, AND FELT CLOSER TO THEIR VERY DEDICATED FAN COMMUNITY.

WATCH HAYLEY WILLIAMS DEMO OUR SHIRT AND WARN JIMMY FALLON ABOUT THE INEVITABLE DANGERS OF ROCK MUSIC.

‘Head Bang’ tee makes a guest appearance on Fallon.

HAYLEY MENTIONED THIS ISSUE SHE HAD WITH HER NECK, SHE SAID SHE WENT TO THE DOCTOR AND HE TOLD HER THAT YEARS OF HEAD-BANGING LED TO SOME SPINE ISSUES, BUT WOULDN’T THIS MAKE A GREAT TEE? WE AGREED. THESE GRAPHICS WERE CREATED FROM THE X-RAYS SHE SENT OVER, HER ACTUAL SCANS PRINTED IN TEE FORM. WATCH THE INTERVIEW ON JIMMY FALLON ABOVE FOR THE FULL EXPLANATION.

‘HEAD-BANG’ TEE