[BECCA MANCARI, THE GREATEST PART ALBUM]
Design Direction
Identity
COVER DESIGN AND DESIGN DIRECTION - Justin Bauer
DESIGN - Captured Tracks Design Team
PHOTOGRAPHY - Tonje Thilesen
We helped Becca find the right feeling to match her feelings.
BECCA HAD ALREADY DONE AN AMAZING SHOOT WITH TONJE THILESEN. THERE WAS AN OVERWHELMING AMOUNT OF QUALITY PHOTOS WHEN I CAME TO THIS PROJECT. WE WENT THROUGH THE THOUGHTS IN BECCA’S HEAD TO FIND WHERE THE FOCUS SHOULD BE FOR THE COVER AND SUPPORT IMAGERY. WE THEN DEVELOPED A DESIGN LANGUAGE AND DIRECTION TOOLKIT SO THE CAPTURED TRACKS DESIGN TEAM COULD EXECUTE OUR VISION ACROSS ALBUM AND COMMUNICATION COLLATERAL.