[ QUICKBOOKS, VISUAL LANGUAGE ]
Brand Design
Visual Identity
Brand Guidelines
Messaging
Strategy
CREATED WITH TBWA CHIAT/DAY
We helped Quickbooks make a big evolution and human connection with their hard-working user.
THIS QUICKBOOKS VISUAL LANGUAGE BOOK EXPLORES THE PURPOSE, THEOLOGY, AND MEANING BEHIND THE QUICKBOOKS BRAND. IT SERVES AS A GUIDE FOR INTERNAL EMPLOYEES AND EXTERNAL COLLABORATORS. IT ALSO ENSURES THAT CORE VISUALS ARE MAINTAINED AND CONSISTENT ACROSS DIGITAL AND SOCIAL REPRESENTATION. IT WAS IMPORTANT, IN PARTICULAR, THAT WE CREATED A NEW HUMAN-CENTRIC PRESENCE FOR QUICKBOOKS THAT FOCUSED ON THE HARD WORK OF THE EVERYDAY INDIVIDUAL.
THE FINAL DELIVERABLE CULMINATED IN A COMPREHENSIVE DOCUMENT OUTLINING BRAND STANDARDS, ONLINE SOCIAL BEHAVIORS, AND A USAGE STYLE GUIDE FOR REACHING THEIR CONSUMER CLOSER THAN BEFORE.
IN LIEU OF CONFIDENTIALITY, HERE IS A BIG GREEN DOT IN QUICKBOOKS GREEN. WE KNOW YOU’D LOVE TO THUMB THROUGH A BESPOKE 98 PAGE DOCUMENT OUTLINING BRAND METHODS AND APPROACHES, BUT WE HOPE THIS WILL SUFFICE.