[ BEATS BY DRE, VISUAL CENTER ]
Brand Design
Visual Identity
Brand Guidelines
Social Messaging
Strategy
We helped Beats By Dre define a minimal, less ‘branded’ social presence for a generation that doesn’t want to be sold to.
THIS BEATS BY DRE VISUAL CENTER GUIDE IS AN IDENTITY KIT FOR THEIR SOCIAL PLATFORMS. DIFFERENTIATING THEIR OFFERING FROM APPLE, THEIR PARENT COMPANY, THE GUIDE SERVES AS A TOOL-KIT FOR INTERNAL EMPLOYEES AND EXTERNAL COLLABORATORS. IT ENSURES THAT CORE VISUALS ARE MAINTAINED AND CONSISTENT ACROSS DIGITAL AND SOCIAL REPRESENTATION.
IN LIEU OF CONFIDENTIALITY, HERE IS A VISUAL TREATMENT OF A FAMOUS PHOTO BY KEN WEINGART SHOT IN NEW YORK, 1992.
