We teased Zac’s new album out through 3 iconic single releases.
3 SINGLES WERE RELEASED LEADING UP TO ZAC FARRO’S ALBUM ‘CITY TALK’. BABY, COOL CAT, AND LOVE FIRE. WE WANTED TO CREATE DECEPTIVELY SIMPLE ARTWORK THAT ALIGNED WITH THOSE ICONIC TITLES. THE ARTWORK WAS ALSO FEATURED IN DIFFERENT MEDIA, INCLUDING BEING BLASTED ON GIANT SCREENS EACH NIGHT OF PARAMORE’S 2023 TOUR.
BABY WAS PERFORMED EACH NIGHT ON PARAMORE’S 2023 TOUR. HERE’S A TINY EXCERPT OF ZAC SINGING, AND HALEY WILLIAMS ON RHYTHM GUITAR AT THE FORUM IN LOS ANGELES!
PARAMORE, THE FORUM, LOS ANGELES JULY 20th, 2023
AJ IMPLEMENTED THE ‘LOVE FIRE’ ARTWORK INTO THE MUSIC VIDEO FOR A FEW KEY FLASHES.
‘LOVE FIRE’ DIRECTED BY ZAC FARRO AND AJ GIBBONEY
WE STARTED WITH THE SINGLES ABOVE, THE BELOW T SHIRT WAS INCLUDED AS PART OF A ‘FAN PACKAGE’ FOR THE ‘CITY TALK' ALBUM. IT’S SHOWN HERE TO HIGHLIGHT THE CONNECTION BETWEEN SINGLES AND MERCH DESIGN.
