[ PROPEL, BRAND STANDARDS ]
Brand Design
Visual Identity
Brand Guidelines
Messaging
Strategy
CREATED WITH MOTHER LA
THIS BRAND STANDARDS BOOK EXPLORES THE PURPOSE, THEOLOGY, AND MEANING BEHIND GATORADE’S PROPEL BRAND. GATORADE IS AN OBVIOUS LEADER IN HYDRATION, BUT IT’S PROPEL BRAND OFFERING CENTERS AROUND WATER WITH GATORADE ELECTROLYTES. THIS BOOK SERVES AS A GUIDE FOR INTERNAL EMPLOYEES AND EXTERNAL COLLABORATORS. IT ENSURES THAT CORE ATTRIBUTES AROUND PROPEL ARE MAINTAINED AND BUILT UPON THROUGH ADVERTIZING, COLLABORATIONS, AND DESIGN. IT SETS THE TONE THAT IS SUCCINCT WITH PROPEL’S FORWARD-MOVING IDEOLOGY.
IN LIEU OF CONFIDENTIALITY, HERE’S A PROPEL LOGO TREATMENT.
