[ UNIQLO, INSIDE OUT, BRAND BOOK ]
Brand Design
Visual Identity
Brand Guidelines
Messaging
Strategy
CREATED WITH TBWA CHIAT / DAY
THIS UNIQLO BRAND BOOK EXPLORES THE PURPOSE, THEOLOGY, AND MEANING BEHIND THE BRAND UNIQLO. IT SERVES AS A GUIDE FOR INTERNAL EMPLOYEES AND EXTERNAL COLLABORATORS. IT ENSURES THAT CORE INNOVATION ATTRIBUTES AND UNIQLO’S INTENTIONAL JAPANESE ETHOS IS MAINTAINED ACROSS COMMUNICATIONS AND COLLABORATIONS.
IN LIEU OF CONFIDENTIALITY, HERE’S AN ILLUSTRATION OF SNOOPY FROM THEIR JOE COOL / JOE KAWS COLLABORATION
