CONVERSE IS ONE OF NIKE’S FLAGSHIP BRANDS. THEY NEEDED A SPECIAL CUSTOM IDENTITY FOR THEIR CUSTOM SHOE PROGRAM. A LOGO IS OFTEN SUPPOSED TO BE CLEAN AND SIMPLE, BUT GUESS WHAT, WE DIDN’T DO THAT. INSTEAD WE MADE SOMETHING MORE VARIED AND EXPRESSIVE...LIKE YOU!

WE CREATED DESIGN ELEMENTS THAT PULLED FROM CONVERSE’S ICONIC HISTORY, WE THEN ADDED TO IT, AND MORPHED IT INTO SOMETHING NEW. A NEW YOU (IF YOU WILL).