[ WILDERNESS MAGAZINE ]

Brand Design

Art Direction

Creative Direction

Identity

BY - Justin Bauer

MAGAZINE CREATED BY - Steve Dubbeldam, Jedidiah Jenkins and Justin Bauer

Wilderness isn’t a magazine about the outdoors, it’s a limited-run mag about humans in unknown places. We set out to create an inclusive space for people to share wild feelings.

WILDERNESS IS A MAGAZINE ABOUT CHARACTER. ONE OF THE CORE THEMES IS HUMANS AND HOW THEY INTERACT WITH UNKNOWN PLACES. THE LOGO AND MASTHEAD HIDES THIS STORY IN PLAIN SIGHT. WILDERNESS, AS A BRAND, HAS SEVERAL DIFFERENT FACETS. THIS PAGE IS DEDICATED TO THE MAGAZINE, COVERING HIGHLIGHTS ACROSS SEVEN ISSUES EACH WITH DIFFERENT THEMES - MOUNTAINS, NOMADS, OCEANS, PASSAGE, SPACE, COMPANIONSHIP, AND ENDURANCE.

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