We helped Huffy ignite a new message for humanity. ‘Choose Outside’ is a call to go further into the external world that surrounds our inner world.

HUFFY IS A LEGACY BRAND THAT WANTED TO PUSH FURTHER THAN IT HAS SINCE ITS INCEPTION IN THE EARLY 80’S. A CONSISTENT FORCE FOR BIKES AND RECREATIONAL GEAR, HUFFY HAS MADE ITS WAY INTO ALL OUR HOMES IN ONE WAY OR ANOTHER. IT WAS TIME TO LOOK AT THE BRANDS PURPOSE AND MOTION GOING FORWARD. THIS BOOK WAS THE BEGINNING OF THAT PUSH INTO NEW TERRITORY FOR THE INTERNAL MARKETING AND BRAND TEAMS.