ZOZO - visual campaign identity
This project is for the launch of the Japanese clothing brand Zozo. Zozo is part of a greater brand; Zozotown. in Japan, Zozotown is similar to Amazon in scale and function.
They wanted a highly visual campaign to represent ‘A Fit for Everybody’. Zozo will send you a sensor suit (not unlike a wetsuit) which will measure you, you’d then login to their site and order any of their clothing at a fit perfect for you.
I was hired to come in and design, direct, lead web and off-site teams, and present to Japan in effort for all of us to speak the same visual language together. We also connected with the Germany and Japan teams to perfect our launch strategy. This work can also be shared with Duncan Milner, Jason Karley, Corianda Dimes, Anders Svenson and a few others.
We also led them to reconsider their sharp 80’s inspired logo, into something more modern and rounded, more fitting.
Zozo is a quirky brand. It’s founder Yusaku Maezawa recently bought the most expensive painting in history, a Basquiat. He also was in a punk band in his younger years and happens to love what Apple is doing with visually led product design.
This selection of work showcases some of the final design, as well as covers a few steps in the process. These designs and layouts helped lead Zozo toward their U.S. launch campaign. This project was great to shape and develop and I couldn’t ask for a better creatively collaborative team.