WILDERNESS MAGAZINE & BRAND - creative direction
For whoever is outside, thinking deeply, becoming better.
Wilderness publishes a quarterly magazine, puts on adventure trips, and makes films.
I was hired to create the brand identity, design the look of the brand, the layout of the magazine, direct all collaborations and create product related to everything we do from marketing to merchandise.
Above all I act as the Creative Director for all brand direction.
The term 'Wilderness' refers to a place that is unknown or inhospitable. The quarterly publication specifically explores this literally and metaphorically. It looks at humankind's greatest contender; how that shames, shapes and in the end, makes us better.
Here are just some of the elements featured in the entire Wilderness ecosystem.