WILDERNESS MAGAZINE & BRAND - creative direction
Character through Exploration, For whoever is outside, thinking deeply, becoming better, Wilderness Makes You Better, these are a few phrases that define what lives in the Wilderness eco-system.
I created the the look and tone of the brand, brand identity, the layout of the magazine. I direct all collaborations (we often work with Lululemon, Honda, and Ford) and create product related to everything we do from marketing to merchandise.
I also serve as editor of content, work with the photographers, build all of our concepts with the team and do anything and everything for us to get this passion project our tri-annually.
The term 'Wilderness' refers to a place that is unknown or inhospitable. The quarterly publication specifically explores this literally and metaphorically. It looks at humankind's greatest contender; how that shames, shapes and in the end, makes us better.
Here are just some of the elements featured in the entire Wilderness ecosystem.