WEREWOLVES & SILVER BULLETS - style guide and identity kit
Werewolves & Silverbullets is a cause and effect topical video series and editorial website. They wanted their identity to capture the
boldness and 'ferocity' of their serious subjects.
I created a deep Style Guide and Identity Kit that established rules, icons, textures and a variety of usage guidelines for branding across print media, web, street campaigns and promotional material.
The main challenge here was to keep the look bright to off-set the heavy-handed issues being addressed.
The center impact comes from the iconic red and grey bar that features each 'cause' and 'potential solution'. The full identity package covers
everything from website, editorial, to street campaigns and videos.
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