THE PENDRY - hotel pitch creative direction and web presence
We put together an entire brand pitch, concept collateral and web presence meant to stimulate interest while the hotel was breaking ground.
I managed members of their team from concept to execution under a tight timeline. This web concept takes the viewer from a more classic era into something modern. Hotel culture, fashion, and art are closely tied together. We wanted to viewer to scroll down through "rooms" as if they were experiencing a form of art installation.
The site is a simple parallax design with moving layers floating above and below as you scroll.
Collateral was developed for billboards, web and mobile mailers, banners, and even memberships.
We also developed a signature Tartan plaid for the Pendry to cultivate their connection to their consumer and the fashion industry. It would be their signature Tartan in their signature colors, perfect for high-fashion collaborations.