STARZ - emmy media book
Every Emmy season, each studio submits their best shows to the Emmy voter board. You see ads running in magazines with the popular 'For Your Consideration' tagline, and you'll see billboards up in Hollywood with one goal in mind; to get an Emmy.
This is the 2015 Emmy mailer pitch for Starz. They wanted something unexpected that would elevate Starz above their peers. Something minimal that would challenge Starz typical consumer and engage a new audience familiar with the clean, well-branded content seen from their competitors.
Taglines are featured throughout, the cover jacket has 'Taking You Places' embossed, and show specific taglines throughout their respective pages. The perfect-bound book features a subtle 'Starz' pattern coating on the cover and Starz Cards.
The content focus was The Girlfriend Experience and Outlander, two popular shows in their lineup.
They also wanted to innovate the typical DVD based content found in these mailers. I devised a USB based system that would keep the content feeling clean and exclusive. The user gets a Starz card fold-out usb with an accompanying Code Card for online viewing.