SNAPCHAT - media partner presentation
Sometimes brands want to explain something to their media partners in a very clean and clear method.
This project was Snapchat communicating directly to their media partners: “Hey Media Partners, consider partnering with us on Ads”. Snapchat loves being weird, and needs to stay that way to cater to their expressive fan-base. But they also need to sell ads, This project was all about getting those ads in a way that doesn’t defy the yellow brands ethics. This was ultimately used in trade-show booth presentations.
I was hired to design clear messaging, illustrate iconic elements that support the Snapchat identity, and massage the script into clear human-centric communication.