SALTWATER LUXE - identity
Saltwater Luxe is a new woman's contemporary brand.
For their logo and identity package we wanted something modern that would still lend itself to their 'wanderlust' messaging. Their brand brings luxe to the relaxed beach girl, so the logo type needed to subtly convey the merge of those worlds.
The logo mark is meant to show the same concept, but live as a more abstract version of that message. While it looks like the 'S' and L' on their sides, it still reads first as the brand ethos.
We chose a gold color and used textures that showcase that gold but reference sand on a beach.