REDWOODS CONSULTING - logo
Redwoods Consulting needed a logo with some basic thinking around the extended identity. The logo needed to evoke the strength of a Redwood Tree without literal 'tree' references.
Consulting firms help with internal structure and often financial goals etc. But at it's heart, consulting is about coming alongside a company to work together. The Ampersand became an iconic way to suggest 'Redwoods & you' without spelling it out.
While avoiding literal tree metaphors, another concept attached to the idea of 'Redwoods' is the popular term 'Getting Lost in the Woods'. Instead of going with something this obvious we decided to create simple ironic matchbooks that tell the story.
'Think Responsibly' easily works for any consulting business. Applying this phrase to the matchbook takes it a step further and makes an impression better than any business card would.