QUIKSILVER PATCHES - design and development
Each season Quiksilver has to amass an art package built on marketing and messaging for that season. It's based on high level focus products and that often means boardshorts. Working with marketing, artwork is created.
These patches came from that art package, distilled down into little expressions of the seasonal message. I created patches that all categories could use. From jackets, to tees, to bags. These were meant to be retro bright graphics that had been beaten down over time and faded in the sun.
I worked closely with the trim vendor to enzyme wash, tear and distress these to achieve the desired result.