THIS QUICKBOOKS VISUAL LANGUAGE BOOK EXPLORES THE PURPOSE, THEOLOGY, AND MEANING BEHIND THE QUICKBOOKS BRAND. IT SERVES AS A GUIDE FOR INTERNAL EMPLOYEES AND EXTERNAL COLLABORATORS. IT ALSO ENSURES THAT CORE VISUALS ARE MAINTAINED AND CONSISTENT ACROSS DIGITAL AND SOCIAL REPRESENTATION. IT WAS IMPORTANT, IN PARTICULAR, THAT WE CREATED A NEW HUMAN-CENTRIC PRESENCE FOR QUICKBOOKS THAT FOCUSED ON THE HARD WORK OF THE EVERYDAY INDIVIDUAL.