ZAC WAS ON TOUR WITH PARAMORE DURING THE CREATION OF THIS PROJECT SO WE STAGED A SERIES OF CASUAL CHATS ABOUT HIS UPCOMING EP. THROUGH THOSE THIS EVOLVED FROM A SMALL EP TO A MORE SIGNIFICANT ENTIRE ALBUM. ZAC IS A HILARIOUS AND SERIOUS PERSON AND I WANTED THE AUDIENCE TO KNOW THAT FROM JUST SEEING THE COVER. WE EVENTUALLY LOCKED INTO ‘CITY TALK’ AS THE CONCEPT AND EVERYTHING FELL INTO PLACE. LATER, WE PUT A TEAM TOGETHER TO SHOOT A COVER THAT FELT TALLER THAN A SKYSCRAPER. FROM THERE, THE SHOOT AND PRESS PHOTOS CAME TOGETHER WITH EASE.