KELLY SLATER QUIKSILVER - logo and collateral
Kelly Slater is the most famous surfer in the world. At Quiksilver, he gets his own boardshort every season. This also means he gets his own branding.
I developed a logo that injected Kelly into the Quiksilver DNA so-to-speak. Kelly wrote out his signature and I pulled the 'K' and 'S' apart to fit into Quiksilver's expressive brand logo. A brand like this thrives on blasting logos on all their collateral so naturally you get the best of both worlds with Slater and Quik printed on product for this launch.
These elements were used for launch of his Cell Mutation boardshort which utilizes tech fabrics for a light fitting boardshort.